Author(s): Harshil Chaudhary, GR Patel and AR Deshpande

Abstract: The distribution of mangoes involves various intermediaries including growers, contractors, commission agents and wholesalers. The passage underscores the need for cooperative societies to bridge the gap between scattered growers in remote villages and consumers in semi-urban and urban areas. Keeping in the view the present investigation carried out to find constraints faced and suggestion by the mango growers in marketing of their produce. Multistage random sampling technique was followed for selection of the mango growers. Four talukas of Kachchh districts were selected purposively. From each selected taluka, five mango producing villages and from each village twelve mango growers were selected randomly. Thus, total 240 mango growers were selected as sample size. The data were collected through personal interview and then after it is compiled, tabulated and analysed to get proper answer with the help of various appropriate statistical tools. The result indicated that major constraints faced by majority of the mango growers were; intervention of commission charges, followed by low auction price pleaded by traders/ contractors due to orchard away from the main road, middlemen manipulate the situation / distress sale, inadequate market information, lack of proper storage and cold chain facilities exacerbates post-harvest losses.

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