Author(s): Anima Bag and Nalini Prava Behera

Abstract: The present study proposes an integrated vendor-buyer supply chain framework for perishable products, incorporating inflation-induced demand that is further influenced by advertisement frequency. To capture realistic market conditions, the model introduces a trade credit policy with conditional delivery, aiming to maximize the overall profitability of the system. The vendor and buyer are assumed to establish a long-term collaborative relationship to enhance sustainability and efficiency within the supply chain. The optimal policies are derived with the objective of maximizing total system profit. An empirical investigation is conducted, complemented by a sensitivity analysis to evaluate the robustness of the proposed model under varying parameter settings. The findings provide valuable insights for inventory managers in determining profit-maximizing strategies in integrated systems, particularly under inflationary conditions where demand significantly impacts cost structures. The model is especially relevant for industries handling luxury goods, fashion products, electrical equipment, and manufacturing devices, where profit optimization under dynamic market forces is crucial.

DOI: 10.22271/maths.2025.v10.i10b.2185

Pages: 82-89 | Views: 107 | Downloads: 6

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