2023, Vol. 8, Special Issue 4

This study aims to analyse the marketing costs, marketing margin, and price spread associated with the marketing of potatoes in a specific study area. The research focuses on understanding the financial dynamics and efficiency of various marketing channels involved in the potato supply chain. By examining these factors, the study seeks to provide insights into the economic viability and competitiveness of different marketing channels in the study area.

The research methodology involves data collection from multiple sources, including farmers, wholesalers, retailers, and relevant market stakeholders. Information on marketing costs, such as transportation, packaging, storage, and marketing fees, is gathered at each stage of the marketing process. Additionally, price data is collected to calculate marketing margins and price spreads for each marketing channel.

The collected data will be analysed using appropriate statistical methods and econometric models to estimate the marketing costs, marketing margins, and price spreads across the various marketing channels. The findings will be presented in tables, graphs, and descriptive statistics to provide a comprehensive overview of the financial aspects of potato marketing in the study area.