Author(s): Ravi G, Singh RJ, Devarani L, Ram Singh and Hemochandra L

Abstract: Rice holds immense significance as the primary cereal crop and a way of life for the people of Meghalaya state. Despite its importance, rice has not received proper recognition for sale in regulated markets within the region. The establishment of regulated markets is influenced by factors such as producer surplus. Hence, the study was focused on viable market linkage of rice in the sub-tropical hill agro-climatic zone of Meghalaya by selecting 60 farmers and 13 intermediates of the market. Surprisingly, a considerable quantity of rice is being sold through unorganized markets, leading to a higher volume of rice being retained within households. Initially different (four) channels were identified for disposal pattern of rice. Highest price spread (1100₹/quintals) and marketing efficiency (4.00%) was found in channel-1 (Producer- Village Merchant – Retailer-Consumer), lowest price spread (476.76/quintal) and marketing efficiency (10.906%) were found in channel IV (Producer-Consumer). To enhance the marketing of rice, there is a need to promote the popular channel of selling rice from producer to consumer, emphasizing the benefits it brings to rice growers.

Pages: 635-639 | Views: 144 | Downloads: 3

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