2023, Vol. 8, Special Issue 5

Face masks are thought to reduce the spread of the coronavirus disease by filtering respiratory droplets.. This study was to explore the personal and situational factors influencing wearing face masks among college students during COVID-19 outbreak. The study was conducted in Udaipur, Rajasthan. Random sampling method was used to select the students (N=200) from various colleges of MPUAT, Udaipur. Most of the students participated in the study are in the age group of 18-25. Personal factors resulting in a range of behavior, attitudes, and opinions concerning any given product and situational factors i.e., about the impact on individuals due to sales/discount offers, advertisements in online websites, availability of facilities near to residence area and the shopkeeper's attitude were identified using self-structured questionnaire and collected necessary information. The results revealed that majority of the students expressed that they preference to purchase mask with more filtration efficiency over comfort during covid 19 pandemic to prevent infection of Corona Virus and are influenced by sales and discount offers upon facemasks, advertisements in online shopping.