2023, Vol. 8, Special Issue 5

A disease outbreak that originated in China was linked to a novel coronavirus in 2019. The sickness it produces is known as coronavirus disease 2019 (COVID-19), and the virus is known as severe acute respiratory syndrome coronavirus 2 (SARS-cov-2). The goal of the study was to determine how socio-psychological, motivational, and socio-personal factors influenced students decisions to purchase facemasks during the COVID-19 epidemic. The study was conducted in Udaipur town of Rajasthan. College students of MPUAT were selected as sample of the study. The findings of the study revealed that under socio psychological factor students got influenced by price factor while making decision to purchase facemask. With regards to motivational factors, purchase decision was sometimes influenced by family and peer group and under personal factors students purchase decision was influenced by lifestyle.