Author(s): Choudhary Kuldeep, Swati Sharma, Thorat Vishal and Solanki Jyoti

Abstract: The purpose of the study was to understand the socio-economic profile of consumers, their buying behaviour, factors affecting purchase decision, Market potential, competitor analysis in Rajkot city. The results showed that the majority of the consumers were comes in 36-50 age group and 87% farmers were married. Study found that most of the farmers were completed 12th it was around 38% farmers and 68% has agriculture and animal husbandry as an occupation. Most of the farmers has 2-4 acres around 41% out of 100. According to survey it was found that market potential for chilli seeds in rajkot taluka were higher than gondal taluka, Farmers consider quality of product on priority followed by price and brand. According to study seed companies received more response from farmers for the price of seeds and availability of seeds but it has get lower response for promotional facility.

Pages: 95-97 | Views: 182 | Downloads: 11

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