Author(s): MK Vahini, S Padma Rani, A Vidhyavathi, S Hemalatha and R Vasanthi

Abstract: This paper analyses the various factors that had influenced the consumption of millets among the urban and rural households. The data used in the analysis were obtained through personal interviews of 300 households in 9 villages scattered over 3 taluks of Coimbatore district in 2023. The results revealed that per capita consumption of millets is higher in urban household (2.29 kg/month) when compared to rural (1.83 kg/month). Influence of 11 independent variables on the consumption of millets (dependent variable) was studied using binary logistic regression. The pseudo R2 of 0.2859, suggesting that the independent variables included in the analysis collectively explain about 28.59% of the variation in millet consumption. The analysis reveals significant factors influencing millet consumption: age positively affects consumption, with each additional year increasing the likelihood by 0.53%. Being female enhances the odds of consumption by 8.79% since the selected population comprises most of Females. Greater awareness of millet benefits escalates consumption by 31.69%. Positive taste perception raises the likelihood by 12.44%. Perceived nutritional value amplifies consumption by 14.82%. Education's impact is minor (0.0594). Higher prices decrease consumption (25.77%). Income shows negligible effect. The parameters that influence the purchase of millet products were identified using Garrett Ranking method. The most influential factor was health benefit (66.09) followed by price (48.99) and taste (47.36). These findings suggest that efforts to promote millet consumption should focus on improving taste, nutritional awareness, and affordability to encourage greater adoption of millet products.

DOI: 10.22271/maths.2023.v8.i5Sa.1160

Pages: 06-10 | Views: 290 | Downloads: 13

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