Author(s): Hemant Kumar Lamba, SC Srivastava, Rahul Kumar, Surendra Rundla, Mohan Lal Jat and Narendra

Abstract: An investigation has been conducted on marketing cost and marketing margin under different channel of pearl millet marketing in Morena District of Madhya Pradesh. Morena district was selected purposely for this study due to this district has remarkable position under pearl millet production in the Madhya Pradesh. After selection of district and crop, Morena tehsils, was selected randomly out of six Tehsil, then five village were selected randomly from Morena tehsil, thereafter a list of pear millet growers prepared and arranged into ascending order namely small, medium and large, from each categories 30 farmers selected randomly. After analysis of data it was observed under channel I- that out of the 90 sampled farmers, 26.66% sold the pearl millet of their own village while under channel II- 73.33% farmers sold their produce in the Morena Krishi Upaj Mandi. The marketing efficiency in the channel II was seen greater as compared to channels I. which indicating that channel- I has a higher marketing efficiency than any other channel.

Pages: 1122-1126 | Views: 90 | Downloads: 5

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