International Journal of Statistics and Applied Mathematics
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2023, Vol. 8, Special Issue 5

Factors influencing customer’s online purchase decision of vegetables


Author(s): Prachi Singh, Ruchi Singh and Aditi Mathur

Abstract: The purpose of this study is to examine and comprehend the influencing elements that affect vegetable purchases made by consumers through online channels. Consumers spend a significant portion of their food budget on fresh vegetable. Every customer wants to get the best value possible when buying fresh vegetable, as well as good-quality, pest-and disease-free, hygienic, and safe product at a reasonable price. The effectiveness of finding purchase information online, convince a customer to provide an alternative evaluation, price consideration, quality consideration, secured transaction, refund policy, gift vouchers/offers, and the ability to purchase in bulk are just a few of the many factors that a customer must take into account when shopping online.

DOI: 10.22271/maths.2023.v8.i5So.1332

Pages: 1087-1089 | Views: 321 | Downloads: 9

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How to cite this article:
Prachi Singh, Ruchi Singh, Aditi Mathur. Factors influencing customer’s online purchase decision of vegetables. Int J Stat Appl Math 2023;8(5S):1087-1089. DOI: 10.22271/maths.2023.v8.i5So.1332

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