Factors influencing customer’s online purchase decision of vegetables
Author(s): Prachi Singh, Ruchi Singh and Aditi Mathur
Abstract: The purpose of this study is to examine and comprehend the influencing elements that affect vegetable purchases made by consumers through online channels. Consumers spend a significant portion of their food budget on fresh vegetable. Every customer wants to get the best value possible when buying fresh vegetable, as well as good-quality, pest-and disease-free, hygienic, and safe product at a reasonable price. The effectiveness of finding purchase information online, convince a customer to provide an alternative evaluation, price consideration, quality consideration, secured transaction, refund policy, gift vouchers/offers, and the ability to purchase in bulk are just a few of the many factors that a customer must take into account when shopping online.
