Author(s): Ajith Raja A, Murugananthi D, Divya K, Vasanthi R and Parimala Devi R

Abstract: The aim of this study is to comprehensively analyze the tapioca value chain in the Kallakurichi district of Tamil Nadu, with a specific focus on assessing market efficiency. The primary objectives include investigating the various stages and channels involved in the tapioca value chain, assessing price distribution along the chain, evaluating market efficiency, identifying efficient marketing channels, and providing recommendations for enhancing the profitability and efficiency of the tapioca industry in the study area.The primary data was collected during 2022-23. This research was conducted in the Kallakurichi district due to its significant tapioca cultivation area in Tamil Nadu. Within Kallakurichi, three specific blocks were chosen: Tirukoillur, Thiyagadhurugam, and Chinnaselam.The study compared three tapioca value chains in the Kallakurichi district of Tamil Nadu: Channel I, where farmers sell directly to local merchants who supply consumers, Channel II, involving Farmers to wholesaler and to industrial consumers and Channel III, where Farmers sell directly to consumers. Channel I proved more profitable for farmers, with a higher price and marketing efficiency (1.58) compared to Channel II (1.01) and Channel III (0.72) highlighting the advantages of direct sales through local merchants in maximizing returns and market efficiency.

Pages: 303-306 | Views: 172 | Downloads: 7

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