Author(s): Udhayan N, Narayan Murigeppa Gunadal and Ponnaganti Navyasree

Abstract: Fertilizer usage has risen from less than one million tonnes of total nutrients in the mid-1960s to about seventeen million tonnes presently. In the 1960s, the advent of high-yielding cultivars increased fertilizer consumption. The Government of India establishes minimum support prices for major crops, regulates urea farm prices, and publishes indicative selling prices for other fertilizers. Fertilizer prices are subsidized. The government's goal is for farmers to earn a price for their crops and pay a price for fertilizers that makes fertilizer usage acceptable and profitable. This present study was primarily based on primary data which was collected from 120 farmers and 40 retailers from the four taluks of Namakkal district in Tamil Nadu i.e. Namakkal, Trichengodu, Paramathi velur, Mohanur. The results revealed that major constraints of farmers and retailers were viz., 1) Farmer doesn't bring Aadhaar card 2) Poor network 3) Server issue 4) Management of Queue 5) Blockage of capital for manufacturer. Form a "DBT working group" at the district level. Meetings for retailers and farmers should be organised to raise awareness. Retailers must select a sim card that gives improved network access. Retailers must select a sim card that gives improved network access. According to the number of merchants, the government or company should develop a local training and servicing centre for e-POS machines.

Pages: 389-391 | Views: 169 | Downloads: 22

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