2023, Vol. 8, Special Issue 5
Consumer purchasing pattern of fish and seafood products from physical and online stores in Coimbatore city
Author(s): Gokul Raj SM, Divya K, Kavitha M, Hemalatha S and Ravikumar R
Abstract: The research was conducted to understand the purchasing pattern of fish and seafood products from both physical and online stores in Coimbatore city. The study was carried out by using primary data from 150 respondents, among them 86 consumers were purchasing from physical stores and 64 consumers were purchasing from online stores. The results showed that family size and monthly income influenced the purchasing quantity in physical stores and family size influenced the quantity of purchasing from online stores.
Pages: 181-184 | Views: 165 | Downloads: 2Download Full Article: Click HereHow to cite this article:
Gokul Raj SM, Divya K, Kavitha M, Hemalatha S, Ravikumar R. Consumer purchasing pattern of fish and seafood products from physical and online stores in Coimbatore city. Int J Stat Appl Math 2023;8(5S):181-184.
