Author(s): Pushpendra Kumar, Dr. Anil Kumar, Dr. AN Shukla, Anurooddha Pratap Singh Yadav, Shiv Kumar Rana and Vishal Yadav

Abstract: Bajra is the sixth most important cereal crop after the wheat, rice, maize, barley and sorghum in the world as one of the millet crops. Bajra is introduced from Africa to India and stands fourth in area after wheat, rice and sorghum. Area, production and productivity of the Bajra crop in the world was 28.03 Mha, 21.85 Mt. and 780 kg/ha, respectively (FAOSTAT, 2018). Different techniques used and methods adopted in this study are described and the methodology of the present study has been discussed under Sampling technique, Method of enquiry, collection of data, Period of enquiry and Methods and techniques of analysis. The market functionaries engaged in the marketing of Bajra in Auraiya district was Village traders, wholesalers/commission agents and retailers. Therefore, a list of all market functionaries involved in the marketing channels have been prepared and then sample of 10 per cent of all the market functionaries have been randomly selected for the study of marketing aspects. Model price was used for the study. Average cost of cultivation on Bajra large size group of farms Rs. 48738.30 followed by small size group of farm Rs.45322.10 and marginal size group of farms Rs. 39296.33 per hectare on Bajra cultivation. Maximum net income of Rs. 19109.70 per hectare was obtained through large size group of farms followed by Rs.18983.40 per hectare by small size group of farms and lowest net income of Rs.18141.17 per hectare was received by marginal size group of farms on the sample farms in channel I there are no intermediaries Producer to consumers in channel-II there are two intermediaries like wholesaler and retailer involved. Wholesaler's net margin Rs.150 per quintal and retailer's net margin Rs.150 per quintal marketing of Bajra. In channel-III there are two intermediaries ice. The wholesaler and processors involved. Wholesaler's net margin Rs.150 per quintal and processor net margin 200.00 and retailer net margin 223.80 per QTL. Highest producer's share in consumer's rupee 80.46 per cent was obtained through channel II followed by 64.05 per cent by channel-III in marketing channel of Bajra during the study period. it was found that that the cost of cultivation per farm over all the households i.e., marginal, small and large was increasing respectively, in the marketing problems it was found that the price spread was maximum over the channel second as compared to the channel third.

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