2023, Vol. 8, Special Issue 6

The study has been conducted in order to access the marketing of tobacco in Etah district of Uttar Pradesh, India. Purposive cum multistage random sampling technique was used to select district, blocks, villages and respondents. Primary data were collected from 100 farmers from four villages of two blocks through personal interview method with the help of pre-structured schedule for the year 2021-2022. The two type of marketing channel identified in the study area were Channel-I: Producer - Wholesaler- processor and Channel-II: Processor - Village Trader - Wholesaler- Processor. Total disposal of tobacco was 88.14 quintals out of which disposal of tobacco by Channel-I and Channel-II, came to 52.77, 35.37 quintals, respectively. The highest net price (Rs.5610.26), marketing efficiency (9.30%) and producer’s share in customer rupee (90.29) were found maximum in channel I as compared to second channel. Further in SWOT analysis stable strengths, weakness opportunities and threats were estimated and ranked according to C.V. (coefficient of variation). Tobacco growers faced different types of marketing constraints which were ranked through Garrett technique.