Author(s): Nikhil Kumar, Sabita Mondal, Pooja Jena, Ushia Rai, Trishita Banik, Birat Rai, Sanjay VC and Manoher Saryam

Abstract: The study was conducted at Uttar Banga Krishi Viswavidyalaya. This public university is situated at Pundibari in the Cooch Behar district. The study was conducted during 2021-22. Applying a suitable research design is crucial for moving a research study forward, after considering the objectives, factors are considered and phenomena to be examined, the exploratory research design was selected for the current inquiry. Various processes like frequency, percentage, mean, standard deviation, and correlation coefficient were used to process the data for the interpretations. The study found that YouTube, WhatsApp, and Wikipedia were the most popular and utilized apps among all other social media sites and apps like Research gate, SlideShare, Facebook, and Academia. Edu. and Twitter. YouTube has ranked 1st followed by WhatsApp and Wikipedia, average respondents spend 6 hours and 30 minuts on social sites and applications like YouTube, Wikipedia, Facebook, Research Gate, Academia.edu, Twitter, WhatsApp, and Slideshow daily. The purpose of entertainment has ranked 1st and news with communication has ranked 2^nd among all other purposes of using social media. Study materials are available in various formats like videos, multimedia, text, audio, and PowerPoint over the internet. However, Pdf files are the most preferred format followed by PowerPoint and video, these are ranked as 1^st, 2^nd, and 3^rd respectively. Pdf files were preferred by 97.50 percent of respondents, power points by 88.30 percent, and videos by 75.00 percent of respondents. Social media contents are not always, but only relevant updated, easily understandable, interactive, authentic, interesting, complete, useful and helpful. It helps the students in decision making and opining building regarding studies and careers.

Pages: 753-757 | Views: 86 | Downloads: 4

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