2023, Vol. 8, Special Issue 6

The global chickpeas market grew from $13.93 billion in 2022 to $14.9 billion in 2023 at a compound annual growth rate (CAGR) of 7.0%. Chickpea solely contributes nearly 50% of the Indian pulse production. States like Maharashtra (25.97% contribution to national production), Madhya Pradesh (18.59%), Rajasthan (20.65%), Gujarat (10.10%) and Uttar Pradesh (5.64%) are major chickpea producing states of India. The study was conducted in Jaipur district of Rajasthan which is one of the 50 districts of Rajasthan. Jaipur district comprising 13 blocks among 1 block was selected. i.e., Kotputli block was selected for the study. A list of 4 villages was selected randomly out of them. In the study area, three marketing channels viz., Channel-I (Chickpea-producer → village trader → Wholesaler-cum-commission agent → Retailer → Consumer), Channel-II (Chickpea-producer → Wholesaler-cum-commission agent → Retailer → Consumer) and Channel –III (Chickpea-producer → Consumer) were identified in the sale of chickpea. It was noticed that majority of selected farmers were used channel-II (45.59 per cent of total sample farmers) for marketing of chickpea because, farmers want to avoid one middleman (village trader) for getting the more price of their produce. Channel-I and channel-III was adopted by 41.18 and 13.24 per cent of total sample farmers.