2023, Vol. 8, Special Issue 6

This study explores the intersection of mango production and marketing with agro-eco-tourism in Karnataka, India. Agro-eco-tourism, defined as the amalgamation of rural settings, agricultural operations, and tourism experiences, has gained prominence as a means for farmers to augment income. The Karnataka State Mango Development and Marketing Corporation (KSMDMC) has initiated mango agro-eco-tourism, aiming to enhance mango growers' economic conditions and foster a connection between urban consumers and rural agriculture. The socio-economic characteristics of mango farmers participating in agro-eco-tourism reveal diverse factors influencing their engagement, including age, education, family size, and landholding. Despite challenges such as non-availability of literature, small land holdings, and funding constraints, farmers have embraced agro-eco-tourism for diversification and supplementary income. The study highlights the significant impact of agro-eco-tourism on the ecosystem, with farmers acknowledging contributions to maintaining green and clean farms, reducing chemical fertilizer usage, and balancing with other crops. However, challenges like plastic waste disposal need attention for sustainable practices. Consumer preferences indicate a preference for better price realization, on-farm sale, and low marketing costs, emphasizing the direct connection with farmers and the freshness of produce. Yet, challenges in mango production and marketing persist, including lack of irrigation facilities, natural calamities, and price fluctuations, exacerbated by the complexities of agro-eco-tourism. In conclusion, while mango agro-eco-tourism offers promise for Karnataka's farmers, comprehensive efforts are needed to address challenges. Government support, improved infrastructure, and focused interventions in irrigation, marketing, and education are crucial for sustaining and expanding the positive impacts of agro-eco-tourism. By doing so, the agricultural sector can thrive, and farmers can emerge as stewards of both their land and unique rural experiences.