Author(s): Pooja Harish, MS Jadhav, BJ Deshmukh, KJ Patil, HR Shinde, RD Pawar, Kuruva Parusharam and Shital Hange

Abstract: As per the report by the Coconut Development Board of India, the country ranks third globally in terms of coconut production. 19,247 million nuts were produced there in 2021–2022. More than 20 states and union territories in India grow coconut. Karnataka is the state that produces the enormous number of coconuts in India, accounting for about 30% of the total. This paper attempts to understand certain aspects of marketing of coconut in Karnataka through two villages of each 3 tehsils. It attempts an analysis of costs and margin in various channels of trade and formulates a composite index of marketing efficiency for each channel. The price spread was calculated for marketing of 100 nuts for different channels. Four channels of marketing were identified as a major, with the farmers favoring Channel-I, while Channel-III's use in the sale of nuts was limited because it involved more middlemen. The farmer in Channel-IV, on the other hand, gets the highest net price. Higher producer share price and high marketing efficiency were found in the case of Channel II.

Pages: 745-749 | Views: 102 | Downloads: 9

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