2023, Vol. 8, Special Issue 6

Floriculture is becoming a booming industry in the world today. The crop in India is subject to momentum of commercialization. Chrysanthemum (Dendranthema grandiflora) is popularly called as the “Queen of the east” with chromosome number 2n=2x=22 had its admirers and enthusiasts all over the world. Area under flower production in India is 64,768 hectares and that of Maharashtra is 6.606 ha. In India the area under chrysanthemum flower crop in is 25.76 hectares and that of Maharashtra is 0.39 ha. The study was conducted in Department of Floriculture and Landscape Architecture, College of horticulture, Dr. P. D. K. V. Akola, Maharashtra. 120 stakeholders were selected for study. The data was collected from 30 flower growers, 30 shopkeepers, 30consumers, 30 university scientists, thus the sample of 120 stakeholders were drawn and information from each were collected with the help of structured and pretested interview schedule. Frequencies, mean, standard deviation and coefficient of correlation were employed for interpreting the results. The exploratory design of social research was used for the present study.