Author(s): BD Singh, Mukesh Kumar, RK Sohane and Amrendra Kumar

Abstract: The community radio (CR) is the powerful tools to address and resolve community related issues by empowering the community members. Community media helps in community empowerment by fulfilling the community’s informational needs and by encouraging the community members in participation of their own development. Altogether 1200 respondents had been taken from 40 villages of three blocks and data were collected through well- structured interview schedule. Out of six categories of programme aired by CR Station “Krishak Manch” was liked most and rank first (score-300) followed by Health & Nutrition programme which ranked second (score-266) in listeners liking. Among the different programme under Krishak Manch audience perceived best programme (score-160) is management of Insect, Pest and Disease in vegetable and filed crops followed by Mushroom cultivation for income & employment generation (score=156). Best broadcast time of Community Radio as per audience liking is 1-2 pm followed by 2-3 pm as it was free time most of audience to hear and take decision accordingly if required. Community Radio Station, Krishi Vigyan Kendra, Barh, Patna sustaining well among audience in creating awareness towards new agricultural technologies, health & hygiene, sanitation, Swachta mission, etc. aired by CR Station for their upliftment, creating additional income & employment and finally for their better livelihood.

Pages: 1445-1448 | Views: 51 | Downloads: 7

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