Author(s): AS Vasane, KV Gurav and BT Kolgane

Abstract: The research conducted in Satara district of Maharashtra in the year 2022-23 aimed to investigate the marketing behaviour of ginger growers in the region. The study followed an ex-post facto research design and collected data from 140 respondents from 14 villages in two tehsils, Satara and Koregaon, which were purposively selected based on the basis of maximum area under ginger cultivation. The data were collected through personal interviews and analysed using suitable statistical tools. The results revealed majority of the respondents were in middle age group, with a medium family size, marginal land holding, medium size of area under ginger cultivation, medium experience in ginger cultivation, medium annual income, medium income from ginger, medium level of social participation, medium risk orientation, and medium innovativeness. The maximum of ginger growers exhibited a medium level of innovativeness. Since most growers have a good education, the government should thus take the initiative to raise the level of innovativeness by disseminating literature on success stories and holding demonstrations to encourage producers to adopt new technologies.

Pages: 101-104 | Views: 52 | Downloads: 1

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