Author(s): Ila Tiwari, Akanksha Tiwari and Mithilesh Verma

Abstract: The present investigation was undertaken to Impact of technology adoption on marketing of produce as well as income generation of farmers Barabanki District were carried out in the year 2018-19 by following the random sampling, 120 respondents were selected from the two blocks. Out of total respondents 50.8% of the respondent were belong to 9 members and above in their family size. 43.3 Percent of the respondent were belong to land holding 2.5 acres (Marginal farmers) group. The marketing phase is also important. In the present age the expanding role of marketing can in no way be looked upon as wasteful, since the economic function of distribution is doubtless as important as production of goods. 29.2 Percent of farmers were used adoption technology on marketing channel use. Maximum, 34.2 Percent of farmers involve annual maintenance cost per tree Rs. 80-90. Most farmers in the study area are 57.5 Percent of farmers involve total income of banana farming 5 to 10 lac. The present study has been carried out the means to increase per acre yield and consequently the income of farm. The consumption of banana is mainly domestically and a small part shares in the global market. The findings suggest that a special program should be taken by the government to improve the level of knowledge, adoption and favorable attitude towards banana cultivation technology.

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