Author(s): Dr. Arpita Sharma Kandpal, Dr. Reetika Bhatt and Nidhi Sah

Abstract: The current evolving lifestyle is characterized by handling multiple roles & responsibilities in a strict time schedules, keeping a sync with chase of individual goals. In this fast paced routine dietary habits have been adversely affected. Consumption of processed foods is greater than before. The increasing consumption of fast-food among youths has specially induced concerns on adverse implications towards health and well-being. The study delves into exploring the perspectives of students towards fast foods consumption. Undergraduate students in aged between 19 and 27 years were surveyed for the study to find out attributes affecting their choice for fast food. Findings indicate that students perceive fast food as a convenient and time-efficient choice, with a majority concurring on its affordability. Nevertheless, a notable portion acknowledges its role in fostering unhealthy eating behaviors and its adverse effects on overall health. The preferences of peers strongly influence students' decisions regarding fast food, while awareness regarding its nutritional value remains inadequate. The study concludes that although students generally embrace fast food for its convenience, there is a necessity for heightened awareness campaigns to enlighten them about its health hazards and nutritional composition.

Pages: 173-176 | Views: 17 | Downloads: 6

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