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2024, Vol. 9, Special Issue 5

Enhancing the effectiveness of DD Kisan: Identifying constraints and strategic interventions for improvement


Author(s): Gangubai S Managuli, NV Kumbhare, Ganavi NR, RN Padaria, Mrinmoy Ray, V Nikam and DK Sharma

Abstract: This study explores the constraints faced by viewers of DD Kisan, India's dedicated agricultural television channel, and proposes strategies for its improvement. By categorizing these constraints into technical, personal, presentation-related, and information-related, this research employs the Rank Based Quotient (RBQ) method to analyze the severity of each constraint. The findings indicate that presentation-related constraints are the most significant, followed by personal and information-related issues. Based on these insights, strategic interventions are suggested, including program content localization, enhanced viewer interaction, and policy-level reforms.

Pages: 98-101 | Views: 120 | Downloads: 5

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How to cite this article:
Gangubai S Managuli, NV Kumbhare, Ganavi NR, RN Padaria, Mrinmoy Ray, V Nikam, DK Sharma. Enhancing the effectiveness of DD Kisan: Identifying constraints and strategic interventions for improvement. Int J Stat Appl Math 2024;9(5S):98-101.

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