Author(s): Dr. Umesh Kumar Gupta

Abstract: Technological innovation in developed countries are very fast. A technology appears in the market before it is penetrating the whole market another better technology comes and begins to complete for adoption by non-adopter in fast some those who have adopted the first one also switch over to the newer technology. This studies help in process taking decisions about the launching of a new products in the market. I have concluded this study, when there is only one technology in the market number of adopter increases with time. When new technology is coming old becomes stagnant during same period and there after it loses the market and new one influencing the market and number of adopter increases the same process is repeated when the new technology is coming up.

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